Every room in the building shows a different experience, with a myriad of interactive and collaborative features which connect the visitor – and the outside world via social networks – with the Carlsberg experience. A new roof with a lively profile, including a rooftop terrace and bar area, reflects the past uses of the building.
Carlsberg is a global icon that embodies quality, heritage and personality. This project leaves the building largely untouched in its textured patina, adding refined elements to emphasise the existing characteristics, contrasting the heavier, older features with crisp, contemporary interventions.