Audi Regional Headquarters

London, UK

This new 17,000m² headquarters for Audi is the company's largest, and is located adjacent to the elevated section of the M4 in west London. The project consolidates the brand's position as one of the global leaders in prestige car manufacturing, embodying Audi's progressive image and its association with design and engineering excellence. The design progresses the form of a distinctive 'hangar' previously established by the client for its regional headquarters buildings. Seven storeys in height, the building has three showroom floors capable of displaying up to 116 cars and two basement levels housing a 32-bay workshop and extensive parking facilities.

The top two storeys are given over to the Audi quattro rooms - a business and creative complex which operates as a conference centre. The volume of the new building has a powerful geometry, curved in both plan and section. A raking glass façade provides an exciting shop window for the showroom spaces within - particularly when viewed from the adjacent motorway. These are spectacular, double-height spaces, filled with daylight, in which cars can be displayed at a variety of levels and perspectives.