UK’s first Dyson Demo launches on London’s Oxford Street

The UK’s first Dyson Demo has been officially opened on London’s Oxford Street. The concept store, conceived by Sir James Dyson and WilkinsonEyre is the most recent addition to a growing number of Dyson Demo spaces planned for other major cities around the world.

It offers a unique gallery-like experience where products are displayed on plinths like artworks, while technical information is communicated on video walls. The 200m² space offers an experience that goes beyond product display, and celebrates the design, engineering and innovation of Dyson products. Customers are able to access a wide variety of information, from the initial conceptual ideas to details of the innovative technology.

Chris Wilkinson, Founding Director, WilkinsonEyre said:

"It is terrific to see the completion of the first Dyson Demo in London. Working closely with the Dyson team we have created an exciting and dynamic new space that is much more than a shop, it is a destination where you can test the products and explore the way they work."