Dyson Demo

Dyson Demo on Oxford Street offers a unique gallery-like experience for visitors where products are displayed on plinths like artworks, while technical information is communicated on video walls. The 200m² space offers an experience that goes beyond product display, and celebrates the design, engineering and innovation of Dyson products. Customers are able to access a wide variety of information, from the initial conceptual ideas to details of the innovative technology that makes Dyson products.

WilkinsonEyre worked closely with the Dyson team to develop the concept for Dyson Demo. They contributed to the store’s conceptual development and worked on the space layout, entrance façade and, with Atelier One, added a dramatic backlit white glass feature staircase.

The upper floor is set back to provide a double height entrance space and the mezzanine incorporates a glazed balustrade balanced on a sharp chamfered soffit, allowing visual connections from the first floor to Oxford Street and Selfridges.

On both floors, a continuous line of video screens along the walls show exciting films and images of the Dyson products on offer, immersing visitors in the experience and uplifting them beyond the everyday.

Dyson Demo New York

WilkinsonEyre once again collaborated with Dyson on the design for the latest Demo store on Fifth Avenue, New York. The Demo has a 10 metre high glass atrium entrance and continues the theme of providing a unique gallery-like experience, where products are displayed on plinths like artworks, while technical information is communicated on video walls. This is the most recent addition to a growing number of Dyson Demo spaces opening in other major cities around the world including Union Square, San Francisco.

Dyson Demo Paris

WilkinsonEyre designed the first Dyson showroom in Paris back in December 2000, which pioneered the concept of displaying the Dyson vacuum cleaners like sculptures in a gallery.